Please note: All students are required to individually upload work during class pitstop meetings. Date and times will be provided on the Canvas schedule.
You will be required to attend four (4) meetings with your teacher to discuss your progress with the assessment, as well as tracking individual participation. For this assessment a document of approximately 2000-2500 words is required, tables and charts should be used as appropriate. You can work as a team however, all submissions of work are to be done individually when uploading to Canvas. This assessment can be completed in pairs.
Clearly define the target market segments and the needs of each that their concepts will satisfy. Using innovative approaches to identify potential new markets to satisfy business needs, you will evaluate and validate each new concept and prioritise them. You are required to come up with 3 new product/service concepts in new categories for this organisation. (ALL facts must be clearly referenced and at least 3 different sources of data used). In this assessment you are to demonstrate your analysis skills of the market by identifying possible marketing opportunities for an organisation. STUDENT – PRODUCT ASSESSMENT TASK Task Number 1 of 2 Task Name Market Analysis and Opportunity Report National unit/s code BSBMKG541 National unit/s title Identify and Evaluate Marketing Opportunities National qualification code BSB50620 National qualification title Diploma of Marketing Communication RMIT Program code C5404 RMIT Course code MKTG6116C Section A – Assessment Information Assessment duration and/or due date Week 13 end of class (plus pitstops as outlined) Task instructions Type of Product (tick which applies) ☐ Project Report ☐ Portfolio ☐ Case study Summary and purpose of assessment For this course there are two (2) assessments that need to be completed satisfactorily to be deemed competent in this course.
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